stop going round in circles
and start making sense
in circular business
OUR SERVICES
enabling companies to seize
their opportunities for circular business development
Build a mutual understanding of circular economy
An essential part of our approach is to provide a shared ‘circular language and terminology’ that makes sense and is understood by all those involved. In order to implement change processes successfully, we all need to speak the same language.
Define opportunities
in the product lifecyle
Changing to circularity is only really achievable when it reliably supports your company’s business objectives. With our proven methodology, we provide a unique and complete set of tools for systematic analysis, joint ideation, and further development of your circular solutions.
Create new circular
value propositions
With the Circular Solution Space, we introduce a tangible, three-dimensional model, scientifically developed to systematically analyse existing products and generate new ideas in multidisciplinary groups. Participants of our workshops gain insights into how the (next) steps in circular business development can be approached.
OUR MISSION
we help companies
to discover the value
of circular business development.
With the Circular Solution Space we empower our customers to identify and seize the opportunities for circular business operations themselves.
We believe that, in comparison to the lineair economy, circular is a more intelligent way of doing business, where more value and return can be extracted from the product life cycle. Circular economy is not limiting but offers companies an opportunity to create more meaning and purpose for their business and products.
Circularity is often portrayed as a limiting factor for business. We beg to differ. Not only do we firmly believe that circularity is an essential condition for future business continuity, but on top of that, it offers huge opportunities. Preserving and managing perceived value throughout the product life cycle demand the crafting and fostering of new connections that helpt to build lasting economic relations and create an authentic sense of purpose that can be leveraged in brand strategy and marketing communication.
Let’s face it. In a world where environmental awareness is growing at the same pace as the fierce competition for finite resources and skilled personnel, circular companies will ultimately be the only companies left standing and the only ones deemed worth working for. We’re committed to assisting you in becoming one of those companies, And don’t worry, our approach to cultivating entrepreneurial pleasure from working your way through the circular transitionis both fun and rewarding.
Our goal is to equip entrepreneurs and organisations with insights and tools that enable them to seize the economic opportunities offered by circular business development and integrate them seamlessly into their operations.
combining creative strategy and scientific expertise
WHY WORK WITH US
Transforming your company towards 100% circularity requires commitment and perseverance that comes from the ambition to grow and improve. Together we map the opportunities of more circular business operations, creating a sustainable incentive to actually keep changing. We combine our knowledge of product design, strategy development, marketing and brand communication to develop inspiring opportunities for making your business more circular.
Hands on expertise of industrial design processes
indepth knowledge of brand communication and strategy
Scientific approach
and ideation model
UNIQUE APPROACH
our primary aim
is to make ourselves redundant as soon
as possible
From day one, we focus on equipping you and your team with the insights, techniques and confidence that will enable your organisation to move towards 100% circularity with as little external expertise or help as possible.
Our unique approach enables us to successfully break down complex change processes into short, result-oriented cycles. In this way, we make the transition to circularity manageable. We do this with you: in a series of workshops in which we explore new circular value propositions, business models and production methods that are specific to your business. In the end arriving at a circular roadmap that perfectly matches your organisation's ambitions.
Together with you and your team, devise an approach that doesn’t radically break with your existing practices and business plans. Instead, we develop realistic paths to transform your business operations towards 100% circularity, step by step.
We believe that with the right approach, any organisation can switch to circularity and thereby contribute enormously to the company's culture and value.
make matter
matter more
OUR TEAM
not your standard consultants
marcel den hollander
Circular development consultant
My specialisations lie in circular product design and developing business models for the circular economy. As the world's first industrial designer with a PhD in Circular Product Design (Delft University of Technology, 2018), I’ve supported many leading organisations in their quest for more sustainable, circular business processes.
m. + 31 6 512 72 931
joris hofstede
Circular marketing consultant
I’m an experienced creative strategist with a proven track record in the marketing and advertising industry. I specialise in brand strategy, digital brand communication and product development. With a strong focus on lasting creative solutions, I add real value and contribute to sustainable business development.
m. +31 6 811 56 550
OUR PROGRAM
discover the joy of circular business development with
the Circular Solution Space®
With the Circular Solution Space, participants work together in a series of workshops to discover circular value propositions, business models and production methods specific to their own organisation. These workshops are always based on your existing business model and business case.
Workshop Intro
to Circular Economy
3 hours, max. 20 participants
In this initial workshop, participants work together to establish a shared understanding of the concept of ‘circular’ within the team. This gives them a common terminology for design and process interventions and circular business model archetypes.
In this workshop we create a solid basis, support and enthusiasm to move forwards together.
Workshop Business & Production Mapping
3 hours, max. 8 participants
In this workshop, participants create a topline ‘Business & Production Map’ based on their knowledge and expertise. This visual overview clarifies the different elements of the product life cycle by using basic elements.
The workshop results in a collective understanding of the overall business processes that can be refined and complemented with analysis and data afterwards.
Circular Solution Space® Workshop
3 hours, max. 8 participants
In the Circular Solution Space workshop, we introduce a tangible, three-dimensional model, scientifically developed to systematically analyse existing products and generate new ideas in multidisciplinary groups. Through the Circular Solution Space, we analyse the existing ‘product-service-business model’, looking for alternative paths to explore new company-specific circular solutions.
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